The investment in mobile marketing grows 20% in 2013

Investment in marketing on mobile devices has reached 110.5 million euros, representing an increase of 19.9% ​​in the Spanish market in 2013 over the previous year, data demonstrating the increased importance of mobile support is available to this sector.

Thus, It’s revealed the sixth studio Investment in Marketing and Mobile Advertising prepared by the consultant Accenture under the direction of MMA Spain. In this sixth edition, in which he measured the quantitative part of the investment, involving more than 50 companies.

Other aspects highlighted by the study is an increase of 37.2% investment in mobile internet (85.50 million), which includes advertising integrated into applications, browsers, search engines and video platforms.

Regarding investment in application development and mobile marketing through ‘Advergaming’ proximity discounts, and coupons, second in the investment sector is highlighted with a total of 21.52 million euros suffering a slight decrease from than last year (a moderate decrease of 8.71%) which then amounted to 23.58 million euros.

The report reveals a decline in investment in IM platforms of 50% over the previous past when an investment of 3.5 million euros registraró.“These data demonstrate, in as complicated as today, the thrust of the sector and the strong commitment of all players in the mobile marketing, a sector that will continue in the future news context”, this newspaper noted Jacobo Ponte member of the board of the MMA Spain.