Best CPM-Based Ad Networks for Publishers in 2024

Perhaps one of the best revenue enhancement strategies is considering other advertising programs beyond AdSense. It can pay off. AdSense, one of the popularly known CPC models, has recently been paying on a CPM basis. In the CPC model, publishers are paid according to the number of ad clicks. But if your blog is very successful at generating ad impressions and is not very successful at generating click rates, then a CPM ad network is what you should be going for. CPM ad networks pay you every thousand ad impressions and are suitable for highly visited but not “clicky” sites. Where high CTRs are ideally suited for CPC models like AdSense, CPM networks offer a constant flow of revenue, no matter the number of clicks. Some even allow

AdSense Alternatives and Supplementary Strategies

Another way to boost revenues is to utilize ad networks other than AdSense. This can be more beneficial since AdSense has already implemented a CPM (Cost Per Mille) model against its former model, the CPC (Cost Per Click). With the said model, sites can be paid for every thousand ad impressions presented. This is a good option for sites with high traffic but low clicks. This model provides a stable flow of income, regardless of the number of advertisement clicks, which is beneficial for sites that get lots of impressions but not so many clicks.

Top Impression-Based Ad Network For Publishers

1. Google AdSense

Overview: Google AdSense is one of the most popular advertising networks on the web, which now runs on a CPM basis where it was initially a CPC model. However, some publishers still have the CPC model in action. This means that publishers are now paid for the number of ad impressions rather than clicks, which can benefit high-traffic websites.

AdSense Revenue Sharing: The new AdSense model in revenue sharing for publishers is a deal where 80% is left to the publisher after taking out the advertiser’s platform fees, leaving them with about 68% of the whole ad revenue. This new feature brings more transparency and control over earnings according to the industry standards of display advertising.

Approval Requirements: Getting approved for AdSense continues to be strict. Websites must stick to Google’s content policies, contain quality content, and have a user-friendly design.

Payment Method: Payments can be made via bank transfer, check, or Western Union.

Cons: It can be tough to get approval, with many cases in which it is actually denied due to following policy too strictly.

2. Media.net

Overview: Media.net is a leading player in contextual advertising and is in partnership with Yahoo! Bing. The network supports various ad formats and is, therefore, best suited for large publishers with high traffic.

Acceptance Requirements: Websites should have original content and be refreshed with content regularly. Do not enable infringement on third-party intellectual property.

Minimum Pageview Requirement: Use this plan if you have about 50,000 monthly views to your site.

Payment Method: Direct bank transfer or PayPal.

Negatives: Approval can be hard for new and small websites.

3. PropellerAds

Overview: Propeller Ads provides various types of advertisements and reasonable eCPM rates, especially for monetizing smartphone traffic.

Approval Requirements: Easy to join with few restrictions.

Minimum Pageview Requirement: No minimum traffic requirement.

Payment Method: PayPal and wire transfer.

Negatives: Some ad formats spoil the user experience.

4. AdCash

Overview: AdCash is an ad network with a reputation for having billions of monthly advertisement inventory, coupled with broad viewer coverage. It supports the dynamic CPM monetization of almost any type of inventory and offers representation to a wide range of ads.

Approval Requirements: It is easy to get approved. Traffic requirements are not prespecified.

Minimum Pageview Requirement: You aren’t required to have a specific minimum.

Payment Method: PayPal, Bank Transfer, and Other.

Cons: Depending on the website and audience, CPM rates may be below market average.

5. Amazon Publisher Services

Overview: Amazon Publisher Services is among the highest-paying CPM ad networks. It connects publishers to high-quality advertisers within the e-commerce domain. Though this is one of the most paying platforms among high-paying CPM ad networks, Amazon is quite picky about the publishers allowed in. The chances of joining for publishers with small traffic are pretty slim; it attends best to mid-sized or large publications with a high traffic volume.

Approval Requirements: Stringent requirements that focus on mid-size to large publishers.

Minimum Pageview Requirement: Uses a lot of traffic.

Payment Method: Check, wire transfer, electronic transfer.

Cons: Difficult to get approved with low traffic.

6. BuySellAds

Overview: BuySellAds is a good platform for people just getting started because there is no minimum traffic required. It works on the principle of making direct deals between publishers and advertisers.

Approval Requirements: With no strict needs, they are suitable for a new website.

Minimum Pageview Requirement: None.

Payment Method: PayPal, checks, or bank wire.

Downsides: Charges a 25% commission, which is higher than the industry standard.

7. Criteo

Overview: The Criteo Direct Header Bidding process allows for an intermediary-free one-to-one direct connection wherein no auction occurs, hence maintaining control of the maximum revenue share and demand upon the inventory. High-quality demand is at a global retail and brand customer.

Approval Requirements: None.

Minimum Pageview Requirement: 0.

Payment Method: Various, according to the country.

Cons: Higher Payment Threshold than Other Networks.

8. RevContent

Overview: RevContent is a native advertising platform with a vast variety of different advertisement formats. It is considered to have a relatively high CPM, but it has some strict requirements for approval.

Acceptance Criteria: High content quality with a minimum of 50,000 monthly visitors.

Minimum Pageview Requirement: 50,000 monthly website visitors.

Payment Method: Several, including PayPal.

Downsides: Difficult to get approved, especially for smaller publishers.

9. Taboola

Overview: Taboola is a sponsored content and native ads platform that needs high traffic and offers high customization with A/B testing tools.

Approval Requirements: High traffic requirements.

Minimum Pageview Requirement: 500,000 page views per month.

Payment Method: Several options like PayPal.

Downsides: The high requirement for traffic to get approved.

10. MGID

Overview: MGID offers various kinds of ads, among which native ads are at the core of high-quality support and fast setup. It is one of the top preferences for publishers.

Approval Requirements: None specified.

Minimum Pageview Requirement: None specified.

Payment Method: Payoneer, PayPal, and Bank Wire.

Cons: Strict approval protocols and higher competition for ad rates.

11. Epsilon (Core private exchange)

Overview: Epsilon provides website monetization, mobile websites, and mobile app solutions. It is known for its reliability and many advertising opportunities.

Approval Requirements: 3,000 impressions per month.

Minimum Pageview Requirement: 3,000 page views per month.

Payment Method: Check or PayPal.

Negatives: Specific traffic requirements.

12. PubGalaxy

Overview: PubGalaxy is an expert in programmatic advertising and is best known for offering very competitive CPM rates and robust reporting and analytics capabilities.

Approval Requirements: Not specified.

Minimum Pageview Requirement: None.

Payment Method: Several, including PayPal.

Disadvantages: Available only in programmatic advertising solutions.

13. PopAds

Overview: Specialized in pop-under ads with no minimum traffic requirement and a shallow payment threshold, making it very suitable for smaller publishers.

Approval Requirements: None.

Minimum Pageview Requirement: None.

Payment Method: PayPal, Bitcoin, Wire Transfer.

Downsides: May not suit all publishers.

14. Traffic Force

Overview: Traffic Force works on an impression-based business module with no minimum traffic requirements and offers multiple ad formats.

Approval Requirements: There are none.

Minimum Pageview Requirement: 0.

Payment Frequency: Weekly, bi-weekly, or monthly depending on preference.

Negatives: May not work for all types of publishers.

15. AdBlade Network

Overview: AdBlade is famous for the nature of its content-style ads and high CPM rates, despite high traffic requirements to get approved.

Approval Requirements: A minimum of 500,000 pageviews.

Minimum Pageview Requirement: 500,000 page views per month.

Payment Method: PayPal, Bank Wire Transfer.

Drawbacks: High dependence on traffic.

Each of these networks offers unique advantages and may suit different types of websites based on their audience, content type, and traffic levels. Publishers should carefully consider each network’s features and requirements to determine the best fit for their monetization strategy.